Tuesday, June 17, 2008

Firefox PR - How they pulled through and still need to

Essentially this is the scoop...

Firefox 3 was scheduled to launch at 10 am PST. The PR team had launched a campaign to set a Guinness World Record for the most software downloaded in a 24-hour period, genius. For those who know Firefox users you know that the users are extremely loyal to the browser and swear by it.

Well, this morning users may have been swearing at it. With users ready to download, Firefox was not ready.

Eeeek! The PR team worked wonders on setting up a launch. Hopefully they will work wonders in addressing this issue. Will Firefox 3 make the Guinness Record?!

Check out this article.

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