There is no doubt that bloggers in many ways have become the new journalists of the U.S. However, the main difference is that the general public invests far more into bloggers. Why is this? Bloggers write in an intimate and conversational fashion which appeals to the mass public. People can easily respond to bloggers in this Web 2.0 generation.
Michael Arrington is a world-known blogger and recently he has exemplified the bright and dark side of blogging.
Recently, Michael Arrington rented a theater for the screening of Iron-man. He essentially paid full price for the showing, but was offering the screening at $1 per ticket. Naturally, many were thrilled at the idea. Needless to say, word also spread quite quickly as he is such a prominent blogger.
Today, Arrington posted a blog post which explained Marvel's request to cancel the showing. In this post you can see that Arrington is even able to insert the original email.
Lessons learned:
1. Don't mess too much with bloggers cause their "followers" are more likely to side with them than you.
2. Be careful of what you decide to email vs. make a phone call for because it is far too easy to pass on an email.
Oh the world of blogging!
Subscribe to:
Post Comments (Atom)
1 comment:
You'd think by now that people would have figured out how easy it is to forward or copy an email.
10/10
Post a Comment